What is a Meta Description?
A meta description is the short snippet that appears below your page title in search results. It's your chance to convince searchers to click.
Meta descriptions are HTML attributes that provide a brief summary of a web page's content. While not a direct ranking factor, they significantly impact click-through rates (CTR).
A well-crafted meta description should:
- Be 150-160 characters: Google truncates longer descriptions
- Include your primary keyword: It gets bolded in search results
- Have a call-to-action: Tell users what they'll get or do
- Create urgency or curiosity: Give searchers a reason to click NOW
- Be unique: Each page needs its own description
Optimal Length
Automatically generates descriptions between 150-160 characters
Keyword Integration
Naturally includes your target keyword for SERP bolding
CTA Included
Every description includes a compelling call-to-action
Multiple Variations
Get 3-10 options to A/B test and find the best performer